ABOUT US: MANAGEMENT TEAM

Jim Waltz serves as President of Traffic Marketplace. In this role, Jim oversees an extensive, multi-channel network featuring broad reach (120 million users per month) across all online advertising formats, and a variety of pricing alternatives. Jim is responsible for driving product strategy and launches as well as positioning the company’s value proposition in the marketplace to advertisers and publishers. 

Prior to joining Traffic Marketplace, Jim was CEO of adModus where he was responsible for the company's overall strategy, direction, and execution. Jim also served as the President and CEO of Conducive, a company dedicated to targeting and delivering ROI-driven messages for advertisers at the precise moment of critical purchase decisions. Jim also held several positions at DoubleClick, including VP of Strategic Sales. In this position, Jim oversaw West Coast sales for the reunified DoubleClick Media division.  Jim was a co-founder Digital Music Network, an early web design and ad network company.

Jim earned his BA in Economics from the University of Maine where he graduated magna cum laude and Phi Beta Kappa.

Leading the national sales efforts for Traffic Marketplace, Lynn D'Alessandro works with clients and agencies on branding and performance-based marketing programs that deliver maximum return on investment. Prior to the formation of Connexus, and the merger of Vendare Media and Netblue, Lynn served as Vice President of Sales for Traffic Marketplace and Vendare Media, where she assumed responsibility for developing and managing national sales.

Before joining Traffic Marketplace, Lynn served as sales manager for the Internet Gaming division of Vivendi Universal, at the time the world's largest Internet games operation, with 14 million users in the U.S. alone. Lynn has also held positions at Uproar and iWin.com, where she helped launch the company and develop its advertising sales organization. Lynn brings to Connexus more than a decade’s experience in sales, including several years with a corporate hotel where she focused on acquiring and contracting new accounts within the pharmaceutical, telecommunications, financial and entertainment industries. She secured the largest deal in the hotel's nine-year history.

Lynn holds a BA in Psychology and Education from Rosemont College in Pennsylvania.

Jason White serves as Vice President of Media and Distribution for Traffic Marketplace. In this position, Jason supervises the affiliate network, media acquisitions and campaign analyst teams.

Prior to joining Traffic Marketplace, Jason was Vice President of New Customer Acquisition at Countrywide Home Loans, where he oversaw and implemented best of breed acquisition strategies across online marketing, media, search, affiliate and email marketing channels. The genesis of Jason’s efforts scaled Countrywide’s online profitability by 500% in just under three years, as well as increased their ranking among highest online media spenders from 150 to the top 15. Jason has also managed previous teams at LowerMyBills.com, Cheetahmail, Ask.com and Grey Advertising.

Jason holds a BA in Communications from the University of Georgia.

Jana Massey serves as Senior Director, Media Operations for Traffic Marketplace, bringing with her more than 12 years of experience in online advertising and publishing, specializing in configuring both proprietary and commercial ad servers for burgeoning business models. In her current position, Jana is responsible for the day-to-day operations of ad trafficking and the ad serving process and technology.

Prior to joining Traffic Marketplace, Jana was Director of Ad Operations for the consumer-focused automotive research site, Edmunds.com. Over the course of six years, Jana successfully built an ad operations team from the ground up, growing ad revenues from $8 million to more than $60 million annually. 

Jana joined Edmunds after a four year turn in Brisbane, CA at Imagine (now Future) Publishing and sister company Snowball (now IGN) dot-com. Her primary role was managing the advertising systems, processes and revenue for PC and gaming web sites and more than 200 affiliates.

Jana holds a BA in English from San Jose State University, with a concentration in Technical Writing.

Sheldon serves Traffic Marketplace as the Sr. Director of Sales heading up the Advertiser Direct division. With over 15 years of experience in technology sales and marketing, Sheldon leads the direct sales efforts which offers a diversified, multi-channel approach to connect advertisers with targeted customers though a performance-driven marketing platform. 

Prior to joining Traffic Marketplace, Sheldon was part of the co-founding team at Armorpoint, Inc. where he helped launch the company and led all sales and online marketing initiatives, growing revenues by 480% and successfully closing multiple deals with Fortune 500 customers.

Before starting Armorpoint, Sheldon was a key executive of a $300 million business unit for Computer Associates (NYSE: CA) where he was responsible for all marketing and business development strategies for the Western U.S. and grew the territory by more than 100% during his tenure.    

Sheldon holds an MBA and Bachelor of Science in Business from the University of Phoenix and received Executive Mentor Leadership training from Harvard Business School.

Maya Gadde serves as Director of Engineering for Traffic Marketplace. In this role, Maya oversees the technology roadmap, engineering execution and technical operations. Maya is responsible for the launch and growth of all technology platforms and solutions at Traffic Marketplace.

Prior to joining Traffic Marketplace, Maya was with Stanford's Department of Genetics where she led the implementation of advanced techniques and algorithms to analyze large volumes of human genetic data. Prior to Stanford, Maya served as a lead engineer at several technology startups including Cosine Communications, Kurion and Expeditrix.

Maya holds an MS in Computer Science from Ohio University and a BS in Computer Science from Osmania University in India.